A digital marketing studio
We help businesses grow online — and turn attention into inquiries.
Firstlight is a digital marketing and creative studio that works with businesses of all kinds. We combine content creation, social media strategy, and digital marketing systems to build a real online presence that generates results.
We don't just make things look good — we make them work.
In Good Company.
Let's talk.
No matter what industry you're in or where you're based — if your marketing isn't working, we should speak.
In Good Company.
We work with businesses of all kinds — from dive operators and island resorts to gyms, hospitality brands, and beyond. If your marketing isn't where it needs to be, we can help.
We don't just create content — we build the strategy behind it.
About Firstlight.
Firstlight was born out of two years spent living and working on Gili Trawangan, deep inside the dive and tourism industry in Indonesia. Close enough to see the same pattern everywhere — businesses with genuinely incredible products, experiences and teams, consistently letting themselves down online. Inconsistent content, no clear strategy, and almost no connection between what they were posting and what actually drove bookings.
Firstlight was built out of the need for something more structured.
Today we work with a focused range of clients — from dive operators and island resorts to gyms, restaurants, hospitality brands and beyond. Small-to-mid-size businesses with great products, in the right moment to take their marketing seriously.
"Generic agencies don't understand diving, tourism or hospitality."We do. But more than that — we understand that every business is different, and that good marketing starts with understanding how your specific customers think, search and decide.
Want to work with us?
Get In Touch
We work with a focused number of clients at a time. If you're ready to take your marketing seriously, let's talk.
Marketing that sells out liveaboards and fills day trips.
A full-service partnership with one of Indonesia's most recognised dive centres — building the content engine, the paid strategy, and the digital foundation behind consistent bookings.
The scope.
Blue Marlin Komodo came to us as an established dive centre with an incredible product — diving in one of the most biodiverse marine parks on the planet — but a fragmented online presence. Inconsistent social content, ad spend running without a clear strategy, and no real measurement of what was actually driving bookings versus what just looked good.
We took on the whole stack. Social media management, paid advertising, on-location content production, a full website rebuild, and strategic influencer partnerships — all working together as one connected system rather than disconnected efforts.
One recent campaign turned Rp 8.4m of ad spend into Rp 57.2m in tracked bookings — with every conversion followed through WhatsApp from first message to confirmed booking.
Liveaboards sold out · Day trips consistently filled · Every booking tracked
The work in action.
A selection of content from the on-location shoot, ad creative, and website build.
Want results like this?
Whether you're in diving, tourism, hospitality or beyond — if your marketing isn't pulling its weight, let's talk.
Privacy Policy
Last updated: 30 April 2026
This Privacy Policy explains how Firstlight Digital LTD ("we", "us", "our") collects, uses, and protects your personal information when you visit firstlight.digital or get in touch with us. We've kept it short, plain, and honest — because we don't collect very much, and we don't do much with what we do collect.
If you have any questions about this policy, please email us at cameron@firstlight.digital.
Who we are
Firstlight Digital LTD is a company registered in the United Kingdom. Our registered address is:
Evenlode Grounds, Moreton-in-Marsh, Gloucestershire, United Kingdom, GL56 0YS.
For all data protection matters, you can contact us by email at cameron@firstlight.digital.
What we collect, and when
Information you give us through the contact form
When you fill in the contact form on our Contact page, we collect:
- Your name
- Your business or brand name
- A way to reach you — either an email address or a WhatsApp number, your choice
- Your message
We collect this information for the sole purpose of replying to your enquiry. We do not add you to any mailing list, and we don't share this information with third parties for marketing purposes.
Information collected automatically
Like almost any website, our hosting provider (see below) automatically logs basic technical information when you visit, such as your IP address, browser type, and the pages you accessed. This is standard for security and stability monitoring and is handled by our hosting provider.
We do not currently use any analytics, tracking pixels, advertising tools, or third-party scripts that would profile or follow you.
Cookies
We do not currently use any cookies on this website — no analytics cookies, no advertising cookies, no consent-required tracking of any kind. Because of this, we don't display a cookie consent banner.
If we add analytics or any other cookie-using service in the future, we will update this policy and put a proper cookie consent banner in place where required by law (including UK GDPR and ePrivacy regulations). We won't sneak anything in.
Who we share your information with
We use the following service providers ("processors") who handle some of your information on our behalf:
- Netlify — our website hosting provider. Netlify handles contact form submissions and stores them so we can read them. They also handle standard server logs. You can read their privacy policy for more detail.
- Email and messaging providers — when you choose to contact us by email or WhatsApp directly, your message goes through those services. We have no control over their privacy practices, but they are widely-used providers with their own published policies.
Beyond these service providers, we do not sell, trade, or share your personal information with anyone.
We may disclose your information if we are required to do so by law, or to protect our legal rights — but realistically, this almost never happens for a small business like ours.
How long we keep your information
We keep contact form submissions and email correspondence for as long as is reasonably necessary to follow up on your enquiry and maintain a record of our conversations — typically up to 24 months from the date of last contact. After that, we delete or anonymise it unless we have a legal reason to keep it longer.
If you'd like us to delete your information sooner, just email us and we will.
Where your information is stored
Your information may be stored on servers located outside the United Kingdom or European Economic Area, including in the United States (where Netlify is based). Where this is the case, we rely on appropriate safeguards under UK GDPR — including standard contractual clauses and equivalent mechanisms — to ensure your information remains protected to UK/EU standards.
Your rights
Under UK and EU data protection law (UK GDPR and GDPR), you have the right to:
- Access — ask what personal information we hold about you
- Correction — ask us to fix anything inaccurate
- Deletion — ask us to delete your information ("the right to be forgotten")
- Restriction — ask us to stop processing your information in certain circumstances
- Portability — ask for a copy of your information in a portable format
- Object — object to our processing of your information
- Withdraw consent — where we rely on consent, you can withdraw it at any time
To exercise any of these rights, just email cameron@firstlight.digital. We will respond within 30 days.
If you believe we've mishandled your information, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.
Security
We take reasonable measures to protect your information from loss, misuse, and unauthorised access. However, no method of transmission or storage online is 100% secure, and we cannot guarantee absolute security.
Children's privacy
Our website is intended for businesses and adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe we have, please contact us and we will delete it promptly.
Links to other websites
Our website contains links to third-party websites — for example, our clients' websites and social media pages. We are not responsible for the privacy practices of those sites. We recommend reviewing the privacy policy of any third-party site you visit.
Changes to this policy
We may update this Privacy Policy from time to time, particularly if we change how the website works (for example, if we add analytics in the future). When we make material changes, we'll update the "Last updated" date at the top of this page.
Contact
For any questions, requests, or complaints regarding this Privacy Policy or your personal information:
- Email: cameron@firstlight.digital